It's still going to work the exact same method", my exasperated hubby hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. Yes, for a graphic designer and writer who understands all about the kind of effort one puts into product packaging and branding items, I sure fell for it. I am entitled to fall for good packaging, I have a dominating right to be human.
However they are so pretty ... the packaging. I swear!
They have the 'nature lover' packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and then they have the 'kids' packaging. I grabbed 4 of each style plans and made a run for the counter with them with my shrieking kids and exasperated hubby running after me in slow movement.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. I would discover it comical enough if I didn't like the packaging creates so much. But I am dead major. In fact, I liked the packaging creates so much, after utilizing up all the tissues in packages, I would cut out the styles and position it into my 'needs to keep for recommendation' clear folder. I do not keep a great deal of things in there due to the fact that I am pretty selective about the designs that I like, but these product packaging designs made the cut. They certainly did.
You see, this is the kind of thing that takes place when you put some effort into making your packaging design. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why invest so much money on the packaging?" Perhaps you're also thinking that the cash ought to go towards developing much better quality products ... for faster delivery options ... or maybe the cash needs to go towards spending possible customers to costly dinners in Italian restaurants. It's your call, actually.
However this is what I have to inform you, as a graphic designer and consumer. The more effort you take into creating your packaging, more customers will take a look and stop at your packaging or what's inside the packaging. Now, does it make sense for me here to say now that when they take and stop notification of your product packaging, your chance of getting them to purchase your item boosts? Exactly.
And without an electrifying packaging, customers are going check here to stroll past the loads and heaps of other competitor items ... and yours ... without even understanding you're there! Your product is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a great protective packaging.
Believe about it!
They have the 'nature enthusiast' packaging, the 'fruity' product packaging, the 'woman on the go' product packaging, and industrial packaging materials then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging styles on them. I liked the product packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the styles and put it into my 'needs to keep for recommendation' clear folder. I do not keep a lot of things in there because I am pretty selective about the designs that I like, but these packaging styles made the cut. The more effort you put into developing your product packaging, more customers will stop and take an appearance at your packaging or what's inside the cake packaging boxes.